Upload listing photos at 2000 px on the shortest side (2000–3000 px is the sweet spot). Shop icon 500×500. Cover photo 3360×840, with anything important kept inside the central 1200×300. Everything sRGB, JPG or PNG, under 20 MB per file.
The full size table
Etsy resizes and crops your uploads on the fly, so the goal is to give it a file large enough to look crisp on high-resolution screens and shaped so nothing important gets cut.
| Where it appears | Recommended size | Aspect ratio | Notes |
|---|---|---|---|
| Listing photo | 2000–3000 px shortest side | Square (1:1) is safest | The first photo is cropped to 4:3 in search results |
| Shop icon | 500×500 px | 1:1 | Shown as a circle in some places — keep the subject centered |
| Cover photo (hero) | 3360×840 px | 4:1 | Responsive; edges crop on small screens |
| Big banner | 1200×300 px | 4:1 | Legacy banner style |
| Mini banner | 1200×160 px | 7.5:1 | Thin strip above listings |
| Owner / profile photo | 400×400 px | 1:1 | Displayed as a circle |
| About section photo | 760×415 px | ~16:9 | Up to five, plus one video |
Listing photos: the ones that actually sell
Listing photos carry the most weight, so it's worth understanding how Etsy handles them. You can add up to 10 photos per listing, and Etsy strongly recommends using all of them. Files can be JPG, PNG or GIF, up to 20 MB each, in the sRGB color space.
The number that matters most is 2000 px on the shortest side. Below that, Etsy's zoom-on-hover feature has nothing extra to show and buyers can't inspect detail — a real problem for jewelry, textiles and anything tactile. Going up to 3000 px gives sharper zoom on large monitors without bloating your files.
Square (1:1) uploads are the safest choice because Etsy's grids and thumbnails assume a roughly square frame. Your primary photo is cropped to a 4:3 landscape shape in search results, so keep the product away from the top and bottom edges of that first image or the crop will clip it.
Shop cover photo: mind the safe zone
The cover photo is the big banner across the top of your shop home. The recommended file is 3360×840 px, but Etsy displays it responsively — it shows the full width on desktop and crops the sides on phones. The reliable rule is to keep logos, text and focal points inside the central 1200×300 px region. Design edge-to-edge visuals (patterns, textures) that can lose their outer strips without anyone noticing.
Etsy images are viewed on screens, so only the pixel dimensions matter — the DPI tag stored in the file is ignored. A 2000×2000 px image looks identical whether it's tagged 72 or 300 DPI. Save your energy for hitting the pixel count. (DPI only matters when a file is printed — see our DPI vs PPI guide.)
The five most common Etsy image mistakes
- Uploading images under 2000 px. They look fine in the editor but turn soft when zoomed, and Etsy can't offer the hover-zoom that helps buyers commit.
- Ignoring the 4:3 crop on the first photo. A product centered in a tall image gets its top and bottom sliced off in search. Preview the thumbnail before publishing.
- Text near the edges of the cover photo. On mobile it disappears. Everything readable belongs in the central 1200×300 safe zone.
- Transparent PNGs where you didn't mean them. Transparency can render as a black or white block depending on placement. Flatten onto a background unless you specifically need it.
- Leaving photo slots empty. Listings that use all 10 photos — scale shots, detail shots, in-use shots — consistently convert better than ones with two or three.
Video and the extra photo slot
Etsy also lets you add one video per listing (5–15 seconds, no sound needed) alongside your 10 photos, and listings with video tend to hold attention longer. Etsy recommends a video at least 1080 px on the shortest side, up to 100 MB. Treat it like an 11th slot: a slow turntable spin, a scale reference, or the product in use. It won't fix weak photos, but on top of a strong set it nudges conversion.
File format and weight
JPG is the practical default for photos — small files, no transparency headaches. Reserve PNG for graphics with flat color or genuine transparency. While Etsy allows up to 20 MB, there's no benefit to uploading a 15 MB file when a well-saved 2–4 MB JPG at 2000–3000 px looks identical; oversized files just slow your editing. Save at high JPG quality (around 80–90%) and you keep the detail without the bloat.
A quick prep workflow
You don't need Photoshop to get this right. A repeatable routine:
- Shoot or export at square 1:1, at least 2000×2000 px.
- Check the primary photo survives a 4:3 crop with the product still fully visible.
- Resize the exact same source to each slot you need — icon, cover, banner — instead of re-cropping by hand every time.
- Confirm everything is sRGB before you upload.
Steps 3 is where a tool saves the most time: our Marketplace Image Resizer pads and resizes a single source to exact Etsy dimensions in one click, entirely in your browser. And if you're prepping the same artwork for printed products too, run it through the Etsy & Amazon Resizer first to confirm it's large enough to print sharp.
Get the pixel counts right once and you stop fighting Etsy's cropping forever. Bookmark the table above, and reuse the same square master for every slot.