Upload listing photos at 2000 px on the shortest side, and shoot them square — that is Etsy's own recommendation. Shop icon 500×500. Cover photo 3360×840, with anything important kept inside the central 1200×300. Everything sRGB; JPG, PNG or GIF.
The full size table
Etsy resizes and crops your uploads on the fly, so the goal is to give it a file large enough to look crisp on high-resolution screens and shaped so nothing important gets cut.
| Where it appears | Recommended size | Aspect ratio | Notes |
|---|---|---|---|
| Listing photo | 2000 px shortest side, or more | Square (1:1) | Etsy displays square on Shop Home and much of the marketplace |
| Shop icon | 500×500 px | 1:1 | Shown as a circle in some places — keep the subject centered |
| Cover photo (hero) | 3360×840 px | 4:1 | Responsive; edges crop on small screens |
| Big banner | 1200×300 px | 4:1 | Legacy banner style |
| Mini banner | 1200×160 px | 7.5:1 | Thin strip above listings |
| Owner / profile photo | 400×400 px | 1:1 | Displayed as a circle |
| About section photo | 760×415 px | ~16:9 | Up to five, plus one video |
Etsy listing photo size: 2000 px on the shortest side
This is the one people come looking for, so here it is plainly. Etsy asks for listing photos of 2000 px on the shortest side, in a square frame. You can add up to 10 photos per listing, in JPG, PNG or GIF, in the sRGB color space.
Two numbers sit underneath that recommendation and they do different jobs. 2000 px is what Etsy asks for: below it, zoom has nothing extra to show and buyers can't inspect detail — a real problem for jewelry, textiles and anything tactile. 635 px is the floor Etsy names for your first photo, and it is not a quality suggestion: fall under it and the listing can be placed lower in search. So 2000 px is the target, 635 px is the cliff edge, and there is a lot of room between them where your photos are legal but soft.
Shoot square. Etsy moved its recommendation to a square frame after finding buyers were more likely to purchase from shops showing square photos, and square is how images render on Shop Home and across much of the marketplace. Other placements still crop to other shapes, so leave a little room around the product rather than filling the frame edge to edge — and use the crop preview in the Listing Manager to see each ratio before you publish.
Shop cover photo: mind the safe zone
The cover photo is the big banner across the top of your shop home. The recommended file is 3360×840 px, but Etsy displays it responsively — it shows the full width on desktop and crops the sides on phones. The reliable rule is to keep logos, text and focal points inside the central 1200×300 px region. Design edge-to-edge visuals (patterns, textures) that can lose their outer strips without anyone noticing.
Etsy images are viewed on screens, so only the pixel dimensions matter — the DPI tag stored in the file is ignored. A 2000×2000 px image looks identical whether it's tagged 72 or 300 DPI. Etsy's own wording asks for 2000 px on the shortest side at 72 PPI, which trips people up: the 72 is just the screen convention, not a quality setting to chase. Save your energy for hitting the pixel count. (DPI only matters when a file is printed — see our DPI vs PPI guide, or our print-on-demand image requirements if the same artwork is going onto a product.)
The five most common Etsy image mistakes
- Uploading images under 2000 px. They look fine in the editor but turn soft when zoomed, and Etsy can't offer the hover-zoom that helps buyers commit.
- Filling the frame edge to edge. The same photo is cropped to different shapes in different places on Etsy, so a product with no margin around it loses a piece of itself in one of them. Leave breathing room and check the crop preview before publishing.
- Text near the edges of the cover photo. On mobile it disappears. Everything readable belongs in the central 1200×300 safe zone.
- Transparent PNGs where you didn't mean them. Transparency can render as a black or white block depending on placement. Flatten onto a background unless you specifically need it.
- Leaving photo slots empty. Listings that use all 10 photos — scale shots, detail shots, in-use shots — consistently convert better than ones with two or three.
Video and the extra photo slot
Etsy also lets you add one video per listing (5–15 seconds, no sound needed) alongside your 10 photos, and listings with video tend to hold attention longer. Etsy recommends a video at least 1080 px on the shortest side, up to 100 MB. Those two caps are not independent — a 15-second ceiling and a 100 MB ceiling together fix the bitrate you have to export at, which is what really decides resolution, frame rate and codec; our guide to Etsy listing video export settings does that arithmetic. Treat it like an 11th slot: a slow turntable spin, a scale reference, or the product in use. It won't fix weak photos, but on top of a strong set it nudges conversion.
File format and weight
JPG is the practical default for photos — small files, no transparency headaches. Reserve PNG for graphics with flat color or genuine transparency. On weight, Etsy's own advice is stricter than sellers expect: keep each file under 1 MB, because larger images may not finish uploading on a slow connection. That is achievable at 2000 px without visible loss — a square 2000×2000 JPG saved around 80–90% quality usually lands under a megabyte, and busy, high-detail shots that don't can come down to about 75% before anyone could tell in a browser.
A quick prep workflow
You don't need Photoshop to get this right. A repeatable routine:
- Shoot or export at square 1:1, at least 2000×2000 px.
- Run the primary photo through the Listing Manager's crop preview and check the product survives every shape it offers.
- Resize the exact same source to each slot you need — icon, cover, banner — instead of re-cropping by hand every time.
- Confirm everything is sRGB before you upload.
Step 3 is where a tool saves the most time: our Etsy & Amazon Image Resizer pads and resizes a single source to exact Etsy dimensions in one click, entirely in your browser, and reports the effective DPI so you can tell at a glance whether that same master is also big enough to print. If the artwork is going onto a physical product as well as a listing, our guide to print-on-demand image requirements covers what the print file itself has to be.
Get the pixel counts right once and you stop fighting Etsy's cropping forever. Bookmark the table above, and reuse the same square master for every slot.
Listing photo figures are Etsy's own: 2000 px on the shortest side at 72 PPI, square, in JPG, GIF or PNG under 1 MB, per Etsy's announcement on listing image size and ratio and its help article on image requirements and best practices, which is also where the 635 px minimum for the first photo comes from. Checked 2026-08-06.